New Packaging Rules

The Ministry of Consumer Affairs has recently issued a notification for New Packaging Rules, making it mandatory for all packaged commodities to include the ‘date of manufacturing’ and ‘unit sale price’.

• Previously, companies had the flexibility to choose between printing the ‘date of manufacturing,’ ‘date of import,’ or ‘date of packaging.’ This option has been replaced with stricter regulation.

Key Details of the Mandate:

• All packaged commodities must now print the ‘date of manufacturing,’ allowing consumers to ascertain the freshness of the product.
• The notification also requires the inclusion of the ‘unit sale price’ on all packaged items, enabling consumers to understand and compare the cost per unit volume or weight.
  • For example, a 2.5 kg packaged wheat flour will now display a unit sale price per kg alongside the Maximum Retail Price (MRP).

Rationale Behind the Mandate:

• This is aimed at ensuring consumers are well-informed about the products they purchase.
• Knowing the ‘unit sale price’ helps consumers make cost-effective and informed decisions, especially when products are available in various quantities and sizes.

Impact on Consumers:

• Informed Purchasing Decisions: With the date of manufacturing, consumers can gauge the freshness of the product and make informed choices.
• Cost Transparency: The unit sale price aids in better financial decisions, allowing consumers to compare prices and choose the best value for money.

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