The Union Health Ministry has directed the BCCI and SAI to address and prevent surrogate advertisements of tobacco and alcohol.
About Surrogate Advertising:
- Advertising a product indirectly due to legal restrictions on direct advertisements.
- Example: A tobacco company using stationery products to promote its brand without explicitly mentioning tobacco.
- Regulations:
- Surrogate advertisements emerged after the Cable Television Networks (Regulation) Act, 1995.
- Banned under the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022.
Government Initiatives:
- National Tobacco Control Programme (NTCP):
- Aims to raise awareness about tobacco’s harmful effects.
- Launched in 2007-08.
- Focuses on reducing tobacco production and supply.
- Enforces the Cigarettes and Other Tobacco Products Act (COTPA), 2003 and the Prohibition of Electronic Cigarette Act (PECA), 2019.
Quick facts: [box]
- WHO Framework Convention: Supports global strategies for tobacco prevention and control.
Ref: Source
| UPSC IAS Preparation Resources | |
| Current Affairs Analysis | Topperspedia |
| GS Shots | Simply Explained |
| Daily Flash Cards | Daily Quiz |
Frequently Asked Question:
What is surrogate advertising?
Surrogate advertising is indirectly promoting a product due to legal restrictions on direct advertisements. For example, a tobacco company may use a different product like stationery to promote its brand without mentioning tobacco.
When did surrogate advertisements emerge?
Surrogate advertisements emerged after the Cable Television Networks (Regulation) Act, 1995 was enacted.
Why are surrogate advertisements banned?
Surrogate advertisements are banned under the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022.
What is the National Tobacco Control Programme (NTCP)?
The NTCP was launched in 2007-08 to raise awareness about tobacco’s harmful effects, reduce tobacco production and supply, and enforce tobacco control laws like the COTPA, 2003.
What government agencies have been directed to address surrogate advertisements?
The Union Health Ministry has directed the BCCI and SAI to address and prevent surrogate advertisements of tobacco and alcohol by sportspersons.