The central government has recently expanded its initiative “Bharat Brand” by launching ‘Bharat Rice’ and ‘Bharat Dal’ at subsidized rates, aimed at controlling food prices and enhancing availability through various retail outlets and e-commerce platforms.
About the Bharat Brand:
- The Bharat Brand aims to control food prices at the retail level and boost domestic availability of food items.
- These products are available at retail outlets operated by NAFED, NCCF, Kendriya Bhandar, Safal, and various e-commerce platforms.
- State governments have the option to procure these food items for welfare schemes through state-controlled cooperatives and corporations.
Ref: Source
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