The Ministry of Textiles has recently launched the Kasturi Cotton Bharat programme, aiming to enhance the traceability, certification, and branding of Indian cotton through advanced technology.
About Kasturi Cotton Bharat Programme
- A collaborative effort between the Indian Government, trade bodies, and industry stakeholders to implement a self-regulation system for branding, traceability, and certification of Indian cotton.
- It will help enhance its global market presence and create a sustainable ecosystem.
- Stakeholders: Includes various entities across the Indian cotton value chain.
- Implementing Agency: Cotton Textiles Export Promotion Council (TEXPROCIL).
- The programme is operational at a national level, with promotion at both domestic and international platforms.
Key Features
- QR-Based Certification:
- Applied at each stage of the processing to ensure traceability.
- A microsite with QR code verification has been developed to support this.
- Blockchain Technology:
- Provides end-to-end traceability and transaction certificates.
- Ensures transparency and accountability throughout the supply chain.
Ginner Empowerment:
- All cotton ginners across India, including those in Andhra Pradesh, are empowered to produce Kasturi Cotton Bharat.
Ref: Source
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Frequently Asked Question:
What is the purpose of the Kasturi Cotton Bharat programme?
The programme aims to enhance traceability, certification, and branding of Indian cotton through advanced technology, creating a sustainable ecosystem and enhancing global market presence.
Who are the stakeholders involved in the programme?
The stakeholders include various entities across the Indian cotton value chain, such as the Indian Government, trade bodies, and industry stakeholders.
What is the implementing agency for the programme?
The implementing agency for the Kasturi Cotton Bharat programme is the Cotton Textiles Export Promotion Council (TEXPROCIL).
How does the programme ensure traceability of Indian cotton?
The programme utilizes QR-based certification applied at each stage of processing, with a microsite and QR code verification to ensure traceability.
Where is the programme operational?
The Kasturi Cotton Bharat programme is operational at a national level, with promotion at both domestic and international platforms.