The Supreme Court passed a slew of measures to protect consumers from Misleading Advertizements.
About Misleading Advertizements:
- Misleading advertisements are defined as ads containing false or deceptive information.
- Ads that omit crucial information can also be considered misleading.
Types of Misleading Advertising:
- Exaggerating the benefits of a product.
- Claiming unrealistic features of the product.
- Utilizing complex professional jargon to enhance appeal.
- Advertising with a fake license.
- Offering false warranties.
- Employing cinematic effects and misleading images to deceive viewers.
- Promoting products with misleading discounts and gifts.
Need for Regulation and Ethical Considerations in Advertising:
- Digital Challenges: The proliferation of digital media increases the risk of misleading advertisements. This can lead to unfair trade practices as ads quickly reach a vast audience.
- Protection of Vulnerable Groups: It is essential to regulate advertisements to ensure the safety and health of the public, especially to shield children from false claims and inappropriate content.
- Influence of Celebrity Endorsements: Celebrities have a significant impact on consumer choices, particularly among young people. It is crucial to establish clear rules to prevent the misuse of their influence.
Ethical Issues in Advertising:
- Conflict of Interest: Problems may arise when a celebrity’s advertisement conflicts with their public persona or personal values. This can compromise the authenticity of their endorsements.
- Surrogate Advertising: Celebrities sometimes promote products like alcohol or tobacco indirectly through surrogate advertising. This method lacks transparency and can mislead the public.
- Undermining Expert Opinion: Celebrity endorsements can overshadow expert advice, leading to misinformation.
- Authenticity Concerns: The credibility of endorsements is questioned if celebrities promote products they do not genuinely believe in or have not used.
Ref: Source
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